While working in-house for Australia’s largest home builder – Metricon – I had the opportunity to work across a range of creative briefs for the Studio M team.
With a focus on aspirational luxury and clean modern design - all marketing collateral, packaging, publications, signage and wayfinding for Studio M is consistent, with the aim of adding to the Studio M experience.
The Studio M space at Metricon Place Robina is a key part of
a client’s home building journey. As such the wayfinding and signage in the space is designed to combat key navigation
pain-points in the building, as well as provide clear product information.
When visiting Studio M clients get to customise their new home to reflect their style, needs and dream home aesthetic. The role of the various publications, product guides and other marketing collateral is to enhance the Studio M experience by providing clear information, ideas and inspiration.
